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Kevin Buntiloy
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Vlad et Niki Play with Toys and Have Fun in Crazy Challenges

Vlad et Niki: The Global Preschool Phenomenon on YouTube

If you have a preschooler at home, chances are you have heard of Vlad and Niki, the YouTube channel that features the adventures of two brothers, Vladislav and Nikita. The channel has over 230 million subscribers worldwide and over 130 billion views, making it one of the most popular and highest rated kids channels on YouTube. But who are Vlad and Niki, and why are they so popular? In this article, we will explore the story behind the channel, the reasons for its success, and the benefits of watching it for kids and families.

vlad et niki

Who are Vlad and Niki?

Vlad and Niki are two brothers who live in Dubai, United Arab Emirates. They are Russian American by origin, and their parents are Sergey and Victoria Vashketov, who moved from Moscow, Russia to start their YouTube career. The brothers have a younger sibling, Christian, who sometimes appears on their videos as well.

The brothers behind the channel

Vladislav, or Vlad, is the older brother, born on February 26, 2013. He is eight years old and loves sports, cars, superheroes, and video games. He is energetic, creative, and curious. He often takes the lead in their adventures and challenges.

Nikita, or Niki, is the younger brother, born on June 4, 2015. He is six years old and loves animals, dinosaurs, robots, and toys. He is playful, funny, and sweet. He often follows his brother's ideas and adds his own twist to them.

The parents behind the scenes

Sergey and Victoria Vashketov are the parents of Vlad and Niki, and they are also the producers of their channel. They started their YouTube journey in 2016 with a channel called "Vlad Crazy Show", where they uploaded videos of Vlad playing with toys. They later added Niki to the channel and renamed it "Vlad and Nikita". They then expanded their channel to include more genres, such as comedy, animation, music, education, and family vlogs. They also created 21 channels in 18 languages to reach a global audience. They currently run a company called Content Media Group FZC LLC to manage their YouTube business.

The content of the channel

The content of Vlad and Niki's channel is mainly focused on preschoolers aged 2 to 6 years old. The videos feature the brothers in various scenarios of imaginative play, such as pretending to be superheroes, astronauts, pirates, or chefs. They also do challenges, experiments, pranks, games, unboxings, reviews, and collaborations with other YouTubers. Each video is produced with a mix of live action, animation, music, sound effects, and narration to create a fun and engaging experience for the viewers.

Why are Vlad and Niki so popular?

Vlad and Niki's channel has been growing rapidly since its launch in 2018. It has attracted millions of fans from different countries and cultures. But what makes their channel so appealing to kids and parents? Here are some possible reasons:

The appeal of imaginative play

One of the main reasons why kids love Vlad and Niki's videos is because they showcase the power of imaginative play. Imaginative play is when children use their imagination to create stories, characters, roles, and scenarios using objects or situations around them. It is a natural and essential part of childhood development that helps children learn about themselves, others, and the world. It also fosters creativity, communication, problem-solving skills.

Vlad and Niki's videos inspire kids to use their imagination to create their own adventures using everyday items or toys. For example, they can pretend to be superheroes using cardboard boxes, or astronauts using a sofa. They can also relate to the brothers' personalities and interests, and join them in their fun and exciting journeys.

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The use of animation and music

Another reason why kids enjoy Vlad and Niki's videos is because they are enhanced with animation and music. Animation is a technique that uses computer graphics to create moving images and characters. Music is a form of art that uses sound to create rhythm, melody, and harmony. Both animation and music can help kids to visualize, understand, and remember the content of the videos better. They can also add humor, emotion, and excitement to the videos, making them more appealing and entertaining.

Vlad and Niki's videos use animation and music to create a colorful and lively atmosphere for the viewers. They use animation to add special effects, such as explosions, transformations, or magic, to make their play more realistic and dramatic. They also use animation to create original characters, such as a talking cat, a friendly robot, or a naughty dinosaur, to interact with the brothers and add more diversity and fun to their stories. They use music to create catchy songs, jingles, and soundtracks that match the theme and mood of each video. They also use music to express their feelings, thoughts, and messages through lyrics and tunes.

The global reach and diversity

A third reason why kids love Vlad and Niki's videos is because they have a global reach and diversity. Global reach means that the videos can be accessed by people from different parts of the world through the internet. Diversity means that the videos can reflect the variety of cultures, languages, backgrounds, and perspectives of the people who watch them. Both global reach and diversity can help kids to learn about other people and places, and to appreciate their similarities and differences.

Vlad and Niki's videos have a global reach and diversity because they are available in 21 channels in 18 languages, such as English, Spanish, French, German, Arabic, Hindi, Chinese, Japanese, Korean, Portuguese, Russian, Turkish, Vietnamese, Indonesian, and Thai. They also feature different cultures, traditions, and customs in their videos, such as celebrating Halloween, Christmas, Chinese New Year, or Eid. They also collaborate with other YouTubers from different countries, such as Diana and Roma from Ukraine, Like Nastya from Russia, or Ryan's World from the USA. They also respect and appreciate the diversity of their fans, and often thank them for their support and feedback.

What are the benefits of watching Vlad and Niki?

Besides being fun and entertaining, Vlad and Niki's videos also have some benefits for kids and families who watch them. Here are some of them:

Educational value

Vlad and Niki's videos can help kids to learn new things and skills in a fun and interactive way. For example, they can learn about colors, shapes, numbers, letters, animals, plants, planets, countries, and more through their songs, games, and stories. They can also learn about science, math, art, music, and more through their experiments, challenges, and reviews. They can also learn about social skills, such as sharing, caring, cooperating, communicating, and respecting others through their interactions with their family and friends.

Entertainment value

Vlad and Niki's videos can help kids to have fun and enjoy themselves in a safe and positive way. For example, they can laugh at the funny jokes, pranks, and bloopers that the brothers make. They can also feel the excitement and thrill of the adventures and challenges that the brothers face. They can also express their emotions and opinions through their comments and reactions to the videos. They can also get inspired to create their own imaginative play scenarios using their own toys or objects.

Family value

Vlad and Niki's videos can help kids to bond with their family members in a meaningful way. For example, they can watch the videos together with their parents or siblings and have a quality time together. They can also discuss the videos with their family members and share their thoughts and feelings about them. They can also imitate the videos with their family members and have fun playing together. They can also learn from the videos how to be a good brother or sister, son or daughter, and how to love and support each other.


Vlad and Niki are two brothers who have become a global preschool phenom




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